The long-running complaint by the Charter for Independent Estate Agents (CIELA) to the Advertising Standards Authority that Purplebricks TV ads are misleading has been upheld. Two ‘commisery’ adverts aired in March this year – one featuring a man screaming into a cupboard and another a woman falling into cake – were reported to the ASA by CIELA because, the now ‘on ice’ members organisation claimed, the adverts were misleading. It said the comparison in the ads between Purplebricks’ flat fee and traditional agents’ commission structure were not accurate and therefore misleading. The ASA has upheld this complaint – a valedictory win for CIELA only two weeks after it was announced it had not attracted enough members to go to full launch.
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