Developer Client Services

"A complete New Homes sales and marketing service"

Company profile

Our Land experts specialise in identifying and sourcing residential development land and have extensive historical and local knowledge, planning experience and contacts and are recognised by amongst others, the Borough Council planning department whom we have addressed on various local planning issues. Our clients receive preferential notification of land availability and we are always happy to discuss any potential site prospects or local planning matters with them.

The New Homes Division became a dedicated department in 1998. Our ongoing policy is to continue to invest in this high profile and exciting side of our company. We aim to react to changing market conditions whilst maintaining our market leader status within East Hertfordshire.

We currently act in various capacities for over twenty developers and have dealt with sales on a wide spectrum of developments from award winning refurbishment's on listed buildings and high density sites to developments of over 600 units and prestige new homes. In busy years, we have been involved with some 500-unit sales.

Whilst we can rightly value our historic standing in the immediate area of our offices as new homes market leaders, many of our land sales are to National builders who are either new to the area or to our company. As with our existing clients, we want to form long term relationships and for new clients to recognise the benefits of using our local knowledge, contacts and services.

It is therefore important that new clients are aware of our track record and that in the specialist field of strategic land planning and long term options, we are constantly working with land owners on the next areas of land that will be released from the Green belt for development.

Each individual builder will have varying requirements from local or site introducing agents, especially in highly competitive market conditions where every lead-producing source must be considered and optimised. Our experience and knowledge allow us to offer a wide range of services and tailor a specific package to suit the needs of the developer. Our services encompass the needs of an exciting and ever changing New Homes industry and range from part to fully comprehensive S&M involvement.

We realise that where we do not have an existing working relationship or track record with new clients, we have to prove our value. Whilst we are confident that we have the ability, the advantage of local knowledge and the best sales outlets to offer a complete selling service, developers expectations of the range and quality of the services we can supply will be influenced by our professionalism. For example, having recognised this we have given considerable thought and time to the preparation of a 40 page sales training manual as a reference document for the use of our sales negotiators, adopting the principles and philosophies we believe in.

Our friendly team is always available to give help or advice on any aspect of the new homes industry.

We look forward to speaking with you regarding your current or forthcoming developments and hope that you would consider using Paul Wallace New Homes first!

Staffing services

• Full or  part time manning of sites
• Emergency, holiday or back-up cover
• Sales training
• Dedicated point of contact with new homes sales manager
• Secret shopper services
• Sales meetings on-site or at developers offices

The Paul Wallace sales offices

• Window and wall displays
• Brochure & price list dispensing from within and outside prominent offices
• Access to office applicant database & cross site leads
• Part exchange valuation, selling service and local market information
• Use of private interview office for pre on-site sales
• Office secretarial, postage, copying and administration services
• Preparation of individual plot sales particulars and photography
• Advertising within regular second hand advert and mailing out to applicants

Land introduction services

• Preferential mailing list
• Long term strategic land advice, identification and land assembly exercises
• General planning matters

Reports & Analysis

• Comprehensive analysis of all local sites
• Plot by plot site appraisals and supporting evidence
• Specialised reports – purchaser sources, gap analysis, trends etc

Advertising

• Recommending media, agreeing and booking schedules
• Local media discounted buying service
• National media booking & Internet advertising
• Inclusion on all our property portals including Rightmove
• Leaflet distribution, obtaining editorials and writing copy
• General advert design and ideas

Show homes & view unit services

• Interior design and furnishing service
• General show home cleaning, builders cleans and window cleaning
• Gardening/ landscaping/ odd job men
• Communication and utilities connections
• Stationary supplies and price lists

Signage

• Main site stack board, design, erection, adding PW slips & notices
• Directional signage, obtaining permission, erection, and arrow boards, AA/RAC signs
• Flags and banners, swing boards, open/ closed signs, for sale/ sold stickers

Openings and promotions

• Open/ promotional weekends, show house launch weekends
• Supplying refreshments and general arrangements
• Local business, political & celebrity invitation suggestions for VIP openings

Financial services

• On site, at customers homes or from PW offices

Brochure compilation

• Scripting & copy checking, photography, site naming
• Supplying local amenity & historical information, maps, location plans